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When a company like Starbucks, with an average sales transaction of just $4, discovers the majority of their transactions are paid for with debit or credit card - do we really need to wonder whether or not it's necessary to accept credit cards? Accepting credit cards will increase your sales, as almost half of all American's carry less than $5 cash and coins in their wallet at any given time. You will lose potential customers if your products and services cost more than the amount of cash they have on hand – where as if you accept credit and debit cards, they can grab more items.
Customers Like the Security of Credit Purchases
It may seem the potential for fraud is higher when a customer swipes their credit card, but the reality is when a customer pays for their purchase with a credit card, they know they have the backing of the bank if there is a dispute over that purchase later on. Many credit cards also give extended warranties or replacement programs to cardholders, which further increase buyer security and make credit cards the payment method of choice for many customers.
Credit Card Rewards Programs Encourage Customer Spending
If your business accepts credit cards, you indirectly benefit from the encouragement of customer spending through rewards programs offered by credit card companies. Customers who are trying to earn rewards through using their credit cards have been shown to spend more or use their credit card more frequently to build rewards faster. Help your customers earn credit card rewards by accepting credit cards as payment, or you may find your credit card-using customers will go to a retailer who does accept cards in order to earn their rewards.
Accept Credit Cards to Sell to Other Businesses
Most businesses make purchases with credit cards because it's easier for them to keep track of their spending. If you don't accept credit cards, you could be missing out on sales to other businesses that you would get otherwise.
Customers Buy More Than They Can Afford With Credit Cards
While no business owner wants their customers to end up deep in debt, the reality is customers are going to buy more than they can afford when they have credit cards. They're going to do this even if you don't accept credit cards as payment in your own business. For customers who need to pay for purchases over time, particularly large ticket items, using credit cards is often a necessity. Don't lose customers to other retailers selling the same items just because you don't want to accept credit cards. Credit card processing is not as expensive or difficult to set up for small business owners as it once was, and your sales volume will increase as a result of accepting credit cards as payment to help offset any fees you do have to pay.
Customers Like the Security of Credit Purchases
It may seem the potential for fraud is higher when a customer swipes their credit card, but the reality is when a customer pays for their purchase with a credit card, they know they have the backing of the bank if there is a dispute over that purchase later on. Many credit cards also give extended warranties or replacement programs to cardholders, which further increase buyer security and make credit cards the payment method of choice for many customers.
Credit Card Rewards Programs Encourage Customer Spending
If your business accepts credit cards, you indirectly benefit from the encouragement of customer spending through rewards programs offered by credit card companies. Customers who are trying to earn rewards through using their credit cards have been shown to spend more or use their credit card more frequently to build rewards faster. Help your customers earn credit card rewards by accepting credit cards as payment, or you may find your credit card-using customers will go to a retailer who does accept cards in order to earn their rewards.
Accept Credit Cards to Sell to Other Businesses
Most businesses make purchases with credit cards because it's easier for them to keep track of their spending. If you don't accept credit cards, you could be missing out on sales to other businesses that you would get otherwise.
Customers Buy More Than They Can Afford With Credit Cards
While no business owner wants their customers to end up deep in debt, the reality is customers are going to buy more than they can afford when they have credit cards. They're going to do this even if you don't accept credit cards as payment in your own business. For customers who need to pay for purchases over time, particularly large ticket items, using credit cards is often a necessity. Don't lose customers to other retailers selling the same items just because you don't want to accept credit cards. Credit card processing is not as expensive or difficult to set up for small business owners as it once was, and your sales volume will increase as a result of accepting credit cards as payment to help offset any fees you do have to pay.
Read more: http://www.articlesbase.com/sales-articles/accepting-credit-cards-from-customers-will-increase-your-sales-5012146.html#ixzz1RqKcrZSP
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